SearchCRM.com's Voices of CRM audio downloads offer a series of conversations with CRM's visionaries, experts, top executives and practitioners. They share their thoughts on the future of the market, industry news and best practices in managing customer relationships.
In this podcast, Martha Rogers discusses Return on Customer, Customer Lifetime Value and how successful organizations interact with customers.
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In our latest installment of Voices of CRM, Zach Nelson, CEO of NetSuite Inc. in San Mateo, Calif., talks about NetSuite's beginnings, the CRM market and the importance of integration between ERP, CRM and e-commerce systems. Nelson also discusses how NetSuite's approach differs from Salesforce.com, RightNow, SAP and Siebel.
posted by The Author @ 8:02 AM
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Our Voices of CRM series continues with this podcast of a conversation with Richard Feinberg, director of the Center for Customer Driven Quality at Purdue University. Feinberg shares his thoughts on speech technology, Voice over Internet Protocol (VoIP), how companies are now paying for some of the mistakes of offshore outsourcing of contact centers and the best way to measure customer satisfaction.
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In SearchCRM.com's latest podcast we talk with John Roberts, CEO of SugarCRM, who discusses open source CRM's present and future prospects, compares it to on-demand CRM and shares how he stays friendly with frequent open source foe Microsoft. Roberts is a co-founder of SugarCRM and has held sales and marketing positions at Epiphany, BroadVision, Baan and IBM.
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In the second installment of our regular conversations with luminaries in the CRM market, we talk with Paul Greenberg, longtime CRM industry observer and the author of CRM at the Speed of Light, who discusses the history of the CRM market, the impact of new media and the essentials of CRM training.
posted by The Author @ 7:57 AM
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In our inaugural podcast, News Editor Barney Beal talk with Brad Wilson, general manager of CRM at Microsoft, about his take on the market, hosted CRM, the news from Convergence and "the next killer app in CRM."
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