Voices of CRM

SearchCRM.com's Voices of CRM audio downloads offer a series of conversations with CRM's visionaries, experts, top executives and practitioners. They share their thoughts on the future of the market, industry news and best practices in managing customer relationships.

Tuesday, August 29, 2006

Voices of CRM: Martha Rogers on Return on Customer

In this podcast, Martha Rogers discusses Return on Customer, Customer Lifetime Value and how successful organizations interact with customers.

Download the podcast here:

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