Voices of CRM: Seth Godin on marketing

Seth Godin, author of nine books, including the New York Times Bestseller, Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market. He also questions the fascination with metrics in marketing.

Download the podcast here: Seth Godin, marketing guru and blogger discusses CRM, his books, social media and why marketers should not be overly concerned with metrics.